Oh, let me tell you about them fancy cars, them NASCAR cars. You see, if someone wants to put their name on one of them cars, it don’t come cheap. No sir, the cost of sponsoring a NASCAR car can run ya a big ol’ chunk of change. Now, it ain’t just for one race, no no, we talkin’ ’bout sponsoring for the whole season. And that, my dear, can cost anywhere between $13 million to $19 million. That’s right, millions!
Now, I know what you’re thinkin’. Why so much money just to slap a sticker on a car? Well, it’s more than just a sticker, ya know. Them companies, they pay for the chance to be seen by millions of folks who love them races. And depending on where you put that sticker on the car, the price can be higher or lower. If you’re wantin’ your name on the part near the rear wheel, it’ll cost ya about $1.5 million for the whole season. And if you’re eyein’ that spot near the back window, what they call the C-pillar, well, that’s gonna run ya another $500,000!
But it don’t stop there, no ma’am. Them big companies like FedEx, well they pay up to $12 million just to sponsor one of them famous drivers. You see, they don’t just get to put their name on the car, no sir. They use that sponsorship to give their employees all sorts of fancy things – free tickets, discounts, and even special goodies just for their workers. Ain’t that somethin’?
Now, you might’ve heard about them smaller spots on the car, the ones that ain’t right in front or on the side. Them spots go for a bit cheaper. But still, even the little spots can cost a pretty penny. Some folks get to sponsor more than one race, and if you’re lucky, you can get your favorite driver to carry your logo all year long.
Now, let’s talk about that Monster Energy drink. They got a sweet deal with NASCAR, much cheaper than what Sprint paid back in the day. Sponsors like them are always lookin’ for deals, but at the end of the day, it’s all ’bout how much visibility they can get for their money. And I tell ya, NASCAR, with all them fans, it’s worth the investment.
You see, folks, sponsoring a NASCAR car ain’t just about throwin’ money around. It’s about gettin’ your name out there for everyone to see. Them sponsors get to be part of somethin’ big, and for some, it’s worth every penny. Whether it’s a small logo near the rear or a big ol’ name on the hood, the cost depends on how much you want to be seen. And trust me, a lot of folks are watchin’!
So, if you got some deep pockets, and you’re thinkin’ ’bout gettin’ in on the action, just remember – NASCAR sponsorships can cost you from $350,000 to over $19 million depending on the team and the driver. It’s a big decision, but for them companies lookin’ to make a splash, it’s worth every dime.
Tags：[NASCAR, car sponsorship, cost, marketing, motorsports]
